Candy Kill started with a simple observation:

Candy was coasting.

It tasted good. It looked nice. It did absolutely nothing else.

Meanwhile, comedy was out here risking everything. Bombing publicly. Killing occasionally. Living dangerously.

So we asked a reasonable question:

What if a candy bar had something to lose?

That’s how Kill was created — a candy bar with one joke printed on every wrapper.

In comedy, to “kill” means you crushed it.
To “bomb” means… you absolutely did not.

We decided to embrace both.

Every bar comes with a joke.
Some will kill.
Some will die quietly in your hands.
A few may cause you to exhale sharply through your nose.

The candy, however, never bombs.

We’re not healthier.
We’re not revolutionary.
We’re not pretending to change the world.

We just think candy should pull its weight.

So we made it funny.

Every bar. One joke. No promises.